I would do the following:
1) Figure out the keywords for SEO for your site
2) Create differing versions of your main page that have the same SEO features discussed in 1)
3) Buy tons of cheap interstitial traffic and study the page navigation patterns and conversion clicks closely.
4) Switch from version to version and optimize the best version.
Repeat 3 and 4 over and over until you are ready to have a solid conversion rate. At that point, look into promoting your site via affiliates.
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