Andrew over at the Cashtactics blog has an excellent, very in-depth tutorial about landing page design, testing, tracking and optimization.
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"More experienced internet marketers understand the importance of landing page testing and optimizing, however many newcomers fail to grasp how big of a factor landing pages play in determining how profitable or unprofitable a campaign will be. One of the biggest mistakes I tend to find amongst marketers, when they are talking to me about their unprofitable campaign, is…'
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Landing Page Tutorial Part 1
Landing Page Tutorial Part 2
Landing Page Tutorial Part 3
VIDEO: PPC Case Study Part 3 - Landing Pages and Tracking