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Originally Posted by bcowan
1. Penalties for 'duplicate' content.
Well, you might think 'Quite Right Too' but, wait a minute 'sharing' content has been a mainstay webmaster content building / site promotion technique for years. What will happen to the ezine sites? Every site will need (100%ish) unique content, etc, etc
"All of the search engines will continue to tighten their filters on duplicate contentwhich will reduce the SEO impact of some strategies like article distribution, press releases, etc..."
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I've been saying this for years and it is the way it should be. Duplicate content does not add any unique value to the Internet as a whole and from a SE's perspective does not serve the interests of the consumer. I've always felt that building one's web business on duplicate content was a flawed plan in the long run.
Personally I spend a lot of money paying writers to write original articles that add something unique to the Internet. Let's face reality, web publishers produce duplicate content because it is easy and a cheap way to generate SE fodder to get ads in front of users and generate income. If SEs can successfully weed out duplicate content, then unique content will become more valuable and web publishers will be forced to actually add something of value to the collective knowledge rather than just scheming of cheap and easy ways to get eyeballs for ads.
Yes this means some affiliate sites and programs will have to rethink their strategy, but the good ones will adapt and it could mean that there is less junk in the signal to noise ration in search results.