[freetraff]

Reciprocal link exchange field is very big. And everything big has its
advantages and pitfalls; to avoid pitfalls when exchanging reciprocal
links with your online business partners it is vital to know several
big NO's of this procedure.

Do not think of automatic reciprocal link exchange as of simple link
swap, because low-value link swap will not help you with ranking and
real targeted traffic from search engine.

Your web site is your online business. Every link on your site is an
official business contact exposure. You are ready to share traffic
with this partner and you are sure that your site visitors are
strongly motivated to learn more from getting to this site. Set the
higher standards for your business, and this will push you up.

Having changed your philosophy of manual or automatic reciprocal link
exchange, pay attention to traditional traps and mistakes during link
exchange.

1. Accept all links during link exchange.

Very big mistake. Even not talking about the reputation of your site
in the eyes of professional online entrepreneurs. With time search
engines will succeed to reaching better keyword relevancy in their
searches. This means that soon it might be possible to wisely sort out
the relevant and irrelevant sites-partners on keyword base.

Relevancy proves that you care about your site visitors.

2. Look only at PR of page during link exchange.

Google PR is good for link exchange, but not more. If you see brand
fresh web site asking to exchange link with you, don't reject from PR
reasons only.

If you see that this web site can have big future, that its offer will
be interesting for the community, and this is your niche - do the
exchange.

And if the web site is good, very soon you will see your partner
ranking much better with Google.

3. Be afraid to exchange links because the leader has many links.

You are in the tough niche and see that your #1 has over 1,000 links
pointing to the site. Don't get into bottle because with good link
exchange plan you will succeed. Don't expect very fast jump in
rankings with 1,000 links competitors, but 2-3 months can be enough.

Quite often kings of the hill do not do everything possible to stay
their. You can find extra good niche for establishing business
contacts and exchange links. That would be extra traffic from more
real sites-partners, and extra links.

Don't be afraid to grow.

4. Exchange hundreds of links daily.

Making your site grow with over 100+ is risky. That is why do not jump
on the trains leading to thousands of links in days. Search engines
can de-index the web site for such bad behavior.

It is unnatural for online businesses to get thousands of value
business partners daily. That is why search engines feeling the smell
of suspicious links' growth can lose the friendly approach to your
site for violating the reasonable limits.

Invest into quality and value, not in the lump number of links.

5. Not using proper anchor text in the link.

Very sad my even today most of the people do not pay attention to the
anchor of their URL during link exchange. Anchor text (or link text or
link title sometimes) is a signal for search engines to know the niche
of this link.

If you choose proper keyword that fairly represent the major of your
niche, and put this keyword or keyphrase in the anchor, this will help
search engines to make more targeted people seeing this link.

Give new value to your links and your link will return that value many
times to your site. Use professional strategies and reciprocal link
exchange tools to bring your link exchange to new level.