I think Twitter is a great way to bring brand awareness. I have connected with many people through social media channels, faster and easier then I thought I would. First, I was a little bit skeptical, but it actually works. I think you have to start out slow, and my suggestion to you is to start communicating right away with your followers. Instead of doing a DM, try doing @ to plug them in your updates. Everyone loves that.
Good luck and keep us posted on your Twitter efforts.
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