Might I toss my 2 bits in also

I've been doing a lot of research on starting a new niche, finding the right keywords, and copyrighting. From what I've learned a few things a very clear.
1. It doesn't matter how good your Website looks if you have no traffic to it.
2. Even if you are getting traffic, if that traffic don't buy then it's really no use either.
3. To turn your traffic into buying customers then you must build their trust first.
PreSelling has become my moto. After much studying and research I've come to the conclusion that to be an affective AM one must PreSell before trying to sell.
My 2 bits