I think he means writing copy.
With some products you can do presell, ie adding compelling copy or features and benefits or product reviews that puts them in buying mode before they hit the merchants sales page. But presell isn't always used and not with all types of products.
__________________
Linda Buquet :: Affiliate Recruiting, Promotion & PR
The free forum support we provide is made possible by all the 5 Star programs at the
top of the right sidebar & in the directory below. Please visit & support our merchants.
5 Star Affiliate Blog :: 5 Star Affiliate Directory
|