Sorry, I spelled it wrong. It should be Copywriting. Copywriting is what you do when you write articles, landing pages, squeeze pages, etc. and doing it effectively is what helps you draw your customers onto your Website which helps your niche sell.
Preselling is telling people about the product they are looking for and building confidence with them before trying to sell them anything. Once you gain their trust then you softly offer them your products. One way you can presell is with the articles you write.
Sorry for the confusion and again this is only my opinion after all the research I've been doing on this subject.
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