Think small - to earn big! I haven't focused on niche marketing for awhile so wanted to share a great post I read recently. Gyutae Park over at Winning The Web talks about 3 of the primary ways you can segment a large market niche and focus in on a smaller sub niche.
3 Reasons Why It Pays to Go Niche (Literally) - Smaller Niches, Bigger Profits
Quote:
"If you haven’t noticed, the web is already saturated in most industries and practically every big topic is covered in depth by numerous players.…
Now don’t get me wrong. Opportunity abounds online and there are still a ton of ways you can make money and build a powerhouse business. What I’m saying is that it’s just going to take a more concerted effort focused in on a specific subtopic. In other words, the best online business building strategy right now is to go niche. For example, rather than compete with Zappos by selling every kind of shoe under the sun, focus on selling basketball sneakers to youth. You get the idea. It’s better to dominate a sub-niche than it is to play follow the leader in a competitive industry."
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