There are other books written that will help you understand adwords and how to use them. FYI. Adwords is a service provided by Google. Adwords are effective because your ads are targeted.
Understand that everytime someone clicks an ad that person who placed the ad is charged a fee by Google. It is called CPC (cost-per-click). Still, using adwords can be sucessful when promoting your niche, if you know what you are doing. You must be able to see the big picture.
There is a book by Peter Kent called 'Search Engine Optimization For Dummies,' (2nd Edition) or 'Building Your Business with Google For Dummies' wrtten by Brad Hill.
I am a Google fan and the second book was especially helpful.
lotsoflove
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