Quote:
Originally Posted by Linda Buquet
Hi artivejoy,
Wow there are just so many variables that could be at play here. Your keyword selection could need tweaking. Are you using buy KW or info (lookie loo) KW? Are you using negative KW?
It also could be your copy, your landing page, your call to action, could be the merchant not converting - it's hard to say.
I think unless you are a seasoned pro those markets you mentioned are too competitive and the KW have to be super expensive. If you don't mind competitive and expensive have you tried pay per lead - like insurance or home repair? Sometimes conversions are higher because people don’t need to buy, they are just filling out a form.
Those are some thoughts and ideas. Wish I had the magic answer but there are just so many variables.
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Thanks Linda,
Yes, I've tried some lead campaign before, The best one got 75% CTR and 15% CR.
So for a web hosting sales offer, I've got 30% CTR & 2-5% CR, is it normal? Is it too low?