Hey people
Alot of marketers are spooked by say 11million competing sites, but if the number 1 on google is weak, the niche can be dominated. Thus as I see it, if you can determine accurately the strenght of the competing site vs to what extent you should search engine optimize you would be well on your way
So my question is, what should the primary indicator be when evaluating competing sites? Page rank, alexa rank, high
PR links?