RichMotivation,
In short, not good.
Not targeting your keywords will always bring lower ctr and conversions. If you just look at those numbers you'd think it would be stupid to continue with that strategy. But, with such low costs it can still be profitable.
The key is to write good ads that explain exactly what's going to be on your site. Don't try to surprise anyone. That way, if they're interested enough to click on your ad, then they want to be on your site and you have a good chance of getting that conversion.
Just because someone is on a page that talks about the Dallas Cowboys, for example, doesn't mean they're not interested to know about the newest cell phones or whatever you're promoting.
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