As far as performance marketingis concerned, there is no reason to suspect that it will go anywhere anytime soon. There is far too much benefit in the end to all parties involved for this to go away.
The merchant gets sales without having to hire additional personnel. These people are only paid when they perform, instead of being paid week in and out regardless.
The affiliate gets paychecks for his/her efforts. The harder they work, the more they learn and put those lessons into action, the more they can make.
Google gets money from merchants AND affiliates promoting products for sale. While it does give some back in form of adsense revenues, it is far less than they take in. Google is the multi-billion dollar powerhouse it is because of PPC, so believe me when I say that they do not want affiliates gone... they just want them to contribute more than a thin affiliate site to the internet. For this the world is thankful, even if it makes things harder at times.
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