Blogs and podcasts are one way too for increasing traffic. When you have a podcast or a blog, you could make it about anything that relates to your website. Then you can advertise and even link to your website through those outlets. As an example, let's say your website sells make-up. A podcast or blog about the latest female fashion trends would be a great way to get the right market to advertise your product to.
You may also consider using
SEO articles as a way to boost your website's ranking in search engine results. The concept is simple. You will have articles that have a certain amount of keywords that people might use when searching for your product. The more you have, the higher your website will be on the search results. You'll find yourself with more traffic and more business.