Great information here!
Affiliate Marketing has to be treated with a Marketing mindset. Just like with offline marketing efforts (T.V ads, radio ads, billboards, ect), testing is critical to achieve success. What may work now be not be as effective down the road; or there may be a campaign that is more effective to tapping into a large target audience, but you won't know until you test different creatives, copy, landing pages, ect.
Regards,
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