By far, the best part is creativity.
Think about it, you're selling the same product others are selling, and you have to beat them out, so how do you do it?
Affiliate A is selling the same product as Affiliate B at the same price. So how do you win? Creativity!!
The best part about doing this is finding new creative ways to sell the product. Not to mention it is kind of nice to not have to put a bunch of money forward and have a huge inventory and processing operation. Sure the profits are higher, but it's much less of a headache.
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