Janeth, I wish I could give you a concrete answer that would be correct for everyone in every situation, but that isn't possible based upon your questions.
One problem is that some of your conclusions are not correct. You might have arrived at them by seeing what was the situation with some sites.
Everyone doesn't like PPC better and there are many people who make less money with AdSense than they are with an affiliate program, or maybe even on CPM.
I like AdSense because for my particular situation it gives me the best results. But I don't only depend on AdSense.
This all gets down to the old thing of what works great for one person might not work as well for another person. That is why your question isn't easy to answer.
While there are exceptions, generally speaking AdSense works better with content sites, the more original content you have, the better you can do with AdSense.
There are many people who are having better results with AdSense than they have had with other methods because they have sites that are right for AdSense. But this doesn't mean this will be true for everyone. There are people making lots of money with AdSense and people making lots of money with affiliate programs. Often affiliate programs might require a little more work than is required with AdSense.
Often people will use a combination on a site. They will have AdSense as well as some affiliate programs. Some might also have some CPM programs to get paid based upon impressions.
A lot of times people just need to test and see what works best for them. Sometimes even when something isn't working well a few changes can make it work better. The changes could be things such as placing the ad(s) in a different spot on the page or using a different size ad.
Some people do well with forums, some with blogs and some with what you called normal websites.
Often it will be easier to make more money with the right normal site than with a forum. But there are exceptions.
A lot also depends on what your forum, blog or normal site is about. It also depends on the amount of traffic you have. It could also depend on how much competition you have.
It is always very difficult to talk in general terms. What probably would be very helpful in giving you really helpful answers would be if you could let the membership see the actual website you are talking about as well as your forum and your blog, assuming they aren't of an adult nature or anything against the 5 Star rules.
If you do this, then it will be possible for people to give specific information that would relate to you rather than talking in general terms that can have all types of exceptions. They could suggest what ad networks you might want to consider as well as if you should even consider PPC or something else. They could make many useful suggestions as to if it would be a good idea to do what you are planning or not, based upon seeing exactly what you are talking about rather than trying to talk in general terms.
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