I would have concentrated on the keyword density on my pages more than the actual design itself, or in getting any type of traffic... I finally found that out after I had a very successful traffic-selling site about three years ago, (which I got disgusted with because of PP's policy of automatically honoring all refund requests for all "virtual" goods or services). Also, the text in "alt" tags for your images is MUCH more important than what you might think. You can also name all of your images with long hyphenated keywords and/or phrases.... I'll post more stuff when I think of it...
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