[Linda Buquet]

To do it RIGHT, IMO, having your own site is important and one of the 1st steps. However there are many ways to get started and some of the ways are squidoo lenses, article marketing, ppc, etc.

You could consider Squidoo as a web site, but it's not yours. You don’t own it and they can take down all your hard work if they decide you are not playing by their rules. Plus why would you want to do all the work to drive traffic and drive it to someone else's site instead of building traffic to your own.

Starting free with Squidoo and article marketing, is just that - a way to get STARTED. I don't see someone being able to get too far only doing that, but like I said it is one way to start.