Google Trends, a new tool developed by Google Labs, can give you unique insight into your keyword research. Not only can you see and compare search volume for various key phrases with nice visual graphs, but you can also see which words are searched the most by city, state and/or country as well as language
Check out the Google Trends graphs in the link below. I compared the phrase mortgage loans with home loans and selected US only. I actually thought mortgage loans would be a little higher than home loans, but I was wrong. Now scroll down. I added city search data. Who would know that Las Vegas and Sacramento get the highest number of searches for "home loans"? This data could come in handy for both PPC and organic keyword targeting.
Check it out!
Google Trends search comparison for mortgage loans vs home loans.
Happy trails.... er I mean TRENDS!
