I'm going to mention "engagement"...what are you doing to engage your visitor?
Nothing on your site really catches my attention as to "what to do first".
Then, there's really no solid "calls to action" except the button...and it might be "too soon" in the presell process to just come right out and ask the visitor to "get chicken house plans" right away. People search the web first for information, so it might be wise to first give them that information, then use that button and ask them to "get chicken house plans".
When I click on your "categories", the posts listed under a specific category come up one at a time, how about making a few posts come up in a list, a visitor might think there's only one post in the category (you'd be surprised how many people don't click the "older entries" links).
Bottom line, there's quite a bit of improvement opportunity I see here, but think "engaging and interesting content", or adding value first, selling your affiliate link second.
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