Quote:
Originally Posted by newyorkshopping
i see that less webmasters use Reciprocal Link Exchange, am I right or it's only my personal experience?
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There's nothing wroing with reciprocal links per se. They occur organically and if you're in a niche it's difficult to avoid them.
The key is incoming links from pages with related content, preferably with anchor text related to the content of your page. I have never seen any evidence that whether those links are one-way or reciprocal really is at all important.
The only exception might be if ALL your incoming links were reciprocal. Depending on your niche, that might raise a flag about what Google calls "artifical linking practices".