What makes this a different way to test is not because Microsoft is trying to find some flaws before release, but the people they are having look for the flaws. These hackers are the ones attending the Black Hat security conference. A quote from the referenced article
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The move marks a radical strategic change by Microsoft. Never before has it subjected its software to this sort of independent analysis by some of the best computer experts in the world.
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They have tested before release in the past, but a lot wasn't found and it really hurt their image. This time they are giving some of the best hackers in the world a chance at it. Every flaw probably won't be found this time either, but Microsoft's expectation is that these Black Hat security conference attendees will find more than would have otherwise been found.
But even if this is the case and there are constant security flaws being found after release, Microsoft is going to be in the same position as they were in the past.