HI
I am not very sure if PPC is a great idea, we tried PPC on our websites
www.discountcityhotels.net and
www.discountcityhotels.com for all mojor hotel keywords and accommodation deywords, but the results was it break even, so we decided to go with affiliate program and hey boy, that kicked in in the first week we acheived 9 sales, not the best but this money would have wasted in PPC
(affiliate link removed by moderator)