Referral programs - what if the referred sites aren't quality?
So, I am trying to figure out which affiliates should be given an additional 1% of commission to test out the theory that affiliates will perform for small incentives and see if I can increase sales.
I am toying with the idea of offering this extra 1% in the form of a referral program to select publishers - instead of tagging it on to the sales program. However, what if the referrals the pub gives aren't quality sites. I don't want to pay for referred sites that I don't approve!
Is it just as simple as setting Terms and Conditions to explain that we will only pay for qualified (approved) referrals? Or are referral program affiliates used to getting paid for every referral?
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