I would do 2 things differently.
First, Research, research and then some more research into webdesign and advertising.
Second, don't pay someone else to do my marketing for me. Learn how they do it and do it myself. I would have to get help with graphics and layout, but the rest is up to me. I lost thousands over the years on empty promises from marketing companies. Then, realized that I could do everything they were doing and do it better in some cases.
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The sum of intelligent people in the world is constant. Unfortunately, the population is growing.
Steve
Coins N Currency
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