The top 20 odd things I would do differently, if I had to start over again.
1. Buy into fewer “How To courses” – rather than relying on impulse and being lured in by overstated sales copies I would spend less time reading and more time doing.
2. Never outsource the development of my site.
3. Start a double opt in list from the get go.
4. Name squeeze on every product page.
5. OWN my list by running my own server, third parties can cost you your business.
6. Backup my lists and sites religiously.
7. NEVER send unsolicited email – no matter how alluring.
8. Buy a domain with my main keyword or key phrase in the name.
9. Start an affiliate program only once my products are producing good sales conversions.
10. Spend 80% of my time on marketing rather than on other trivial tasks.
11. Install return on investment tracking on all PPC advertising
12. TRACK EVERYTHING – from button clicks to email open rates.
13. Network more.
14. Treat my online business like a real offline business.
15. Answer every email in person – no canned responses.
16. Realise that automation is no substitute for one on one relationship building.
17. Target market from the start – shotgun marketing DOES NOT WORK.
18. Plan and strategize more before taking action on an idea.
19. I would not buy into every fad to hit the Internet Marketing scene, but rather adopt a policy of caution, waiting and testing before chasing the latest and newest invention.
20. Realise that Internet marketing is not about seeking income opportunities, but building real sustainable businesses.
21. Realise that internet marketing is not rocket science; just like in the real world ….logic will always prevail.
22. SIMPLE IS BETTER… I would remove all the complications from my systems.
23. Conduct more user testing and spend more time making my websites and products “stupid proof”.
24. Communicate in simpler terms dropping fewer acronyms and less technical terms.
25. Never consider myself an expert, time has proven that when you think you know… you don’t.
26. Less hype…more fact
27. When in doubt , follow logic.
…. And about 101 other things, but that’s the conundrum posed by hindsight.
There is an old saying in business... “If you make a mistake once it’s a mistake, make it twice and you are an idiot, three time and you have no excuse for not learning the lesson".
Justin Harrison
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Your words of wisdom will be added to the
5 Star Hall of Fame.
"1. Buy into fewer “How To courses” – rather than relying on impulse and being lured in by overstated sales copies I would spend less time reading and more time doing.
2. Never outsource the development of my site.
3. Start a double opt in list from the get go."
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