I think the biggest difference is that MLM can be good or bad. But MLM itself has nothing bad about it, otherwise USAToday would not focus a lot on Internet and MLM scheme. Plus I have heard that MLM is a new shcolar discipline that is lectured at some higher educational establishments in the USA - I have many friends living in the USA and know how this country cares about the higher education - they would not allow making MLM studies part of the educational course if this sphere would be illegal.
Still, I think it's a little about hypocracy. I think if a world wide know MLM brand contacts Google with the idea to run payments with their help, Google will gladly say yes, because this will be about processing hundreds of thousands of sales (big MLMs have even more). Where will be the guideline fuss after that? Isn't it better to say that Google will not tolerate scams, etc.
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