It appears the platform he uses scrapes the web only for the keywords you input into each account. This makes for 100% targeted content. Duplicate content...I'm not sure about this one nowadays...but if you're concerned it should not be an issue since the articles are randomly rotated. You can also upload your keyword targeted articles to the service but they will also be sued on other user accounts if they're targeting on the same keywords.
Besides the revenue earning potential here, if you're soley using the service to generate affiliate or contextual advertising profits, the major aspect of this service is the domain establsihment and PR benefits. You can make much more revenue from a developed domain with PR when you're ready to sell.
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