Article marketing works very well for me. I get many one way backlinks
and nice P.R.
If you want to understand all the ins and outs of it you
can read about it at:
http://www.goarticles.com/cgi-bin/showa.cgi?C=164559
It talks about the why, how, tricks and tips of article marketing as well as about ways to distributing articles.
I use an excellent article directory that let me distribute my articles
to many Article directories as well as a source for high quality articles and content for my sites, you can find it here:
www.freepremiumarticles.com
Best of success online