you can also create RSS Feeds of customer reviews
as a software developer of an application that puts customer reviews on people's web sites i finally came around to the idea of adding RSS feeds. in addition to adding feeds for the items reviewed, you can also create RSS feeds of the reviews themselves, which should flow into your site much more quickly than new items do, particularly if you operate a site with decent traffic. so turning that free content (the reviews) into another RSS stream seems like a no-brainer, especially as people are often looking for reviews of new things to try out.
i wrote an article about this topic which i'll add to a new thread, in case it interests people. customer reviews as RSS feeds is a fairly new concept, but i think it has potential.
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