Specific Metrics for Affiliate Managers?
Linda - thanks very much for this post. The Fireclick site is just the thing I am looking for. I know that I need to track my affiliate program extensively and continuously - but I have never worked with metrics other than those provided in CJ.
Our company is set up with WebTrends and I am talking to the administrator here who handles everything WT. But, I need to know what metrics are most important when it comes to measuring the strength/health of an affiliate program and finding out what can be done to improve it...are there any that are a must for this industry in particular?
Thanks again!
Sarah
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