Linda -
Sorry for the confusion. Looking back I am a little confused of where I was going too!
Let me start over...
There are some affiliates who recruit people to start a website business. One has asked whether they could refer the new business owners to me and have them join the affiliate program. They want to earn a percentage of every sale that the people they refer make.
I mentioned this to my sup and she says - why would we pay someone for referrals when we already get people applying to the program...?
I answer - because they are an additional referral that we may not have gotten.
"But, what if they don't sell?" she asks
Then neither the referred or referring publisher will get paid, I say.
I don't think we should do it, she says....
I say ok - and leave it alone. But I'm still wondering....how many more sales might we get? How can I determine what publishers would be best at delivering quality referrals?
Ok - so I am on a completely different track than the first post - making more sense now, though...I think. And I've lost the direct question...I've just told you about an exchange, really.
So - to the point....
What type of affiliate are most successful in referral programs?
What are some key indicators for whether an affiliate will deilver unique leads that wouldn't find us otherwise?
Thanks,
Sarah