Is it okay to let affiliates change links or not?
I have recently read about the July Google alogorthm change with the implementation of the quality score and all.
In the week before I read that affiliate managers should create content links so that affiliates can easily create "content-rich" sites that will do better in natural and ppc search rankings.
Then - with the duplicate content aspect of the Google quality score the issue of content links being detrimnetal to affiliate rankings was suggested.
One very well-known super affiliate suggested in a recorded teleconference that one way to get around the prblem is to have your affiliates change the content links.
However, today I go back sifting through forum posts and find this link to the DMA Best Practices where it says, "Altering of offers by an advertising or affiliate network is prohibited."
I have looked in the Terms and Conditions for other affiliate programs and found that many state that they do not tolerate publishers altering banners, content links, text links in any way.
I am confused. Is there something I am missing here?
Which is it - Is it okay to let publishers alter links or not?
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