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I understand the 5% rule -
but I have been doing this review process - somewhat off and on, where I give an affiliate three months to show impressions or sales after they join.
The first month I review their site and give specific suggestions on links to use - where to post them. Then in the second month if they have posted links I tell them how well the links are doing and suggest replacement links or change the landing page the link goes to.
If nothing happens by the third month - they have no links or impressions and haven't responded to any mails - I expire them.
I have fudged on this rule a bit if the publisher has a very content-rich site that meshes with our product line of speakers, sound cards and MP3 Players very well.
So, do you think this whole process is a bad idea, then?
You probably will disagree with my recent decision to "clean house" as well. I basically gave all publshers a three month warning that they needed to get links up and generate traffic or sales. Then when promised - I went through and kicked out massive numbers of publishers who had never generated any traffic or sales - since they started (for some that was years, for others it was 6 months) No one who had not had their three-month review time was expired.
I get the feeling from your previous comment that I should abandon this practice and focus on how to hook affiliates - eventhose that have been inactive for years to start prmoting and selling again.
What are some ideas resources you might know of for how to reel 'em back in?
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