I'm terrible about delegating too. That probably goes along with my tendency to take on a lot of work. It does help that I can do my own design work - I took website design in college and was the teacher's assistant in the class the following semester, so I'm pretty comfortable in my skills.
I'd say I fall into the group that relies too much on content. I was always good at selling face to face when I worked at a jewelry store, generally one of the best in the company, but online sales are very different, and I'm still figuring it out.
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