It has been around for a while. Philip Kaplan recently stepped down as CEO. He is famous for another site. There are two words in the name of that site. The first word is considered to be obscene, and the second word is company.
AdBrite isn't making a profit and now has a new CEO who has experience in running companies with employees and trying to make a profit.
The new CEO is Ignacio Fanlo. Philip Kaplan was once very critical of him in his writings at that other site owned by Kaplan. But Ignacio Fanlo has a lot of experience and has many qualities that AdBrite could use right now. Fanlo was an executive at DealTime and the former president of Shopping.com.
As AdBrite attempts to show a profit, it will be interesting to see if what they do under Ignacio Fanlo's leadership will improve matters for the advertisers and publishers who are using AdBrite.
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