I would say that the best advice I can give is not to get too caught up in the hype of the Google cash system and to keep a close eye on your ROI.
Additionally I would take pre-selling to heart and provide a webpage on your own site with a product “review” of the product you intend on selling.
Also see if the merchant (product owner) has any specific keywords which he/she will give you exclusivity on, that way you don’t land up bidding on the exact same keywords, for the exact same product.
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