Excellent approach, affiliates just like any customer would be much more interested in what you have to offer if you'll show your interest in him from your side - let him feel that his site is an important part of your marketing strategy, and guess what - it usually IS!
I try to stay in touch with our affiliates as much as I can; I have a few co-workers that are constantly trying to optimize our campaigns on their site. Mike from zZound surely knows what he's doing. I'm sure that such approach can easily increase your CTR, not to mention sales and credibility in the affiliate industry.
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