It would be interesting to actually measure the traffic generated as a result of this single medium, additionally the business model certainly appears to have a reasonable limitations.
As the cost per link rises, it will be “interesting” to watch the automatic cap that comes into play. At 0.1 cents one can certainly justify the expenditure, but at what level does that become unreasonable???
Moreover for the pure merits of link building, it would be fool hearted to spend much more per link in such a general category. On the grounds of these links bringing direct traffic, I have very real doubts as to whether or not you would actually gain any significant direct or indirect traffic.
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