Hi Ian,
Sorry I missed this post yesterday. You raise some very good points.
I think especially in certain markets - like the Debt market, it must be really hard to differetiate yourself and your program benefits. Payouts always reign supreme but other things count too. The problem is how do you get your distinct program advantages out above all the noise.
Well forums like this are one way. This biz is about money but it is also about relationships. Markets like debt have a certain amount of mis-trust or some negative connotations due to other programs, so it's important to get out and get to know affiliates in some of the positive, pro-active affiliate forums.
One of the best things that can come from forums IF you can swing it, is when one of your affiliates starts talking about how great the program is, or when you can site some really good conversion rates or mention top affiliate earnings if they are over 10K a month especially.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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