[Linda Buquet]

Sorry this thread has gotten moved so much, but it's really a search engine marketing question, not an affiliate network question so moved it here.

Many affiliates use PPC but so do merchants and others so it's not technically an affiliate tool. Its one of many ways to drive traffic. I do some PPC myself but am not sure how to answer your question as it's pretty general.

If you are looking for a good quide, then consider the source. If you are planning to use Google Adwords, Google has developed lots of tools and training and FAQs. I think I read they even have a full course about it. I just taught myself pretty much but then again, I don't have to worry too much about money or even ROI since my model is so different than most peoples.