I've been meaning to blog about this, but have not had time so thought I'd make a quick post here to get some discussion going. Thanks JeffR for the inspiration in your post about you new dog!
This is a REALLY good blog about some of the new high-end products coming out for pets and how to market to pet owners. It encourages you to THINK OUTSIDE THE BOX and the thought porcess they use could be applied to other markets too.
The blog also goes into four ideas on how to set your brand apart by tapping into people's deep love for their pets. It includes some great ideas for marketing some of your other products to pet owners and tapping into the "niche" even for travel and other markets.
Quote:
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"People are passionate about their pets: 63 percent of U.S. households have them and will spend $38.4 billion on them this year. More than 80 percent of U.S. pet owners call themselves "pet parents" and 31 percent of women say they spend more time with their pet than their spouse or significant other. "
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Read the rest:
Church of the Customer Blog: Pets and Marketing