Hi freinhm,
Welcome to 5 Star. Glad you decided to join and get active.
Thanks for starting off with a great question!
Nope you don't need a business identity. Most affiliate start with their personal name and socital security number. Down the road you may decide you want to INC or something, but I would not worry about that until after you start making enough that you need to explore tax and liability options.
DISCLAIMER: I am not an attorney and don't know all the tax laws or the laws of your state. I just know that merchants don't require you to have a company established in order to join programs.
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