Heather writes: "When affiliate marketing came out strong towards the end of the 90’s many affiliates were struggling with multi product organized websites. Now with more streamlined segmentation and affiliates having years of strong niche marketing experience under their belts, affiliates have become the savviest of online marketers.
Super Affiliates Rock!
Affiliates are making on average a commission base of less then 35% for an average order. Their online marketing, targeting and testing has to work or they do not get a paycheck. Many merchants have taken for granted the years of experience and testing many affiliates have put in concerning their abilities to sell online. Affiliates have to make it work, they do make it work and now many merchants are asking affiliates for assistance in their own niche markets."
Read the rest of Heather Paulson's post over at the PartnerCentric Affiliate Blog:
How to Attract Super Affiliates to Your Affiliate Program