Hi Rob,
Well in principal I'm all for outing merchants HOWEVER there is too much room for abuse, flames and law suits. If an affiliate says merchant XYZ is a dishonest jerk and didn't pay them I don't have time to investigate to see if it's true and I certainly can't afford to get sued. It could just be someone with an axe to grind. It could also be a spammer that wasn't paid for good reasons and we didn't hear the merchants side of it so no one knows the real truth.
What I am TOTALLY fine with is affiliates posting details about bad merchant practices - like 800# leaks and stuff, for learning purposes, as long as names aren't mentioned. We can talk about why it's a bad practice then you can send the merchant here to read about it and learn from it.
Example: I just joined a pet affiliate program and found out they have "live customer support via chat" and if the customer orders over chat we lose our commission. That would be fine.
But no flames, no defamatory or inflammatory accusations and no names.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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