Oh and since this post is in the cookie section and you asked about cookie life spans - with affiliate trqcking software or a network you can set the cookie to track for the period you want it to. The longer the cookie the better and long cookies are a good advantage to use to attract more strong affiliates.
Many of our affiliate programs offer 90 day - lifetime cookies. Of course cookies don't last forever, but it still sounds good and offers affiliate the longest possible window of opportunity to make a sale and get a commission.
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Your Partner in Success,
Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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