Favorite Banner Sizes?

[Julia]

Hey Everyone,

This question is actually for all you affiliates out there. We're in the process of developing some new banner campaigns and I would appreciate any feedback on which banner sizes you prefer.

I know there are the usual standard sizes - 125x125, 120x90, 468x60, etc. so which ones do you like working with best?

Any other feedback on favorite banner styles and features would also be greatly appreciated.

Thanks!

[ayushpant]

I think its the Banner Quality that really matters. Recently I saw an Amazon banner after seeing which I was like "Wow". It had really cool graphics, and displayed the 10% discount and 3 Top Seller Books perfectly. Can't remember where I saw it.

But, I think if the banner has a "Wow" factor to it, it can help you make a sale.

So, I don't vote for a size, I vote for the "Wow" factor in a banner.

[rifinder]

For me, I just want them to follow the standard sizes. We rotate banners in certain areas so if they aren't a standard size we can't use them. Stick with the 468x60's of the world and please don't make them 468x75.

Thanks.

[Julia]

thanks for the feedback ayushpant and rifinder!
anyone else?

[AffiliateGuild]

Personally, I'll build pages around the ads if you give me ads that convert like the Fatboy ads at PointRoll - Online Advertising Rich Media Provider.

Ping me if you ever offer these types of flash ads. I'd be all over them.

[Idea Guy]

468x60's works better..

[Julia]

Fatboy ads at PointRoll - Online Advertising Rich Media Provider.

Very cool!! I'll see what we can do about incorporating some of these into our creative database.

468x60's seem to be a very popular size - big enough to include a decent amount of information, but not so huge that they overwhelm the page.

[john238]

For me I just place the banners where I think they would look good. So the selection of ad formats will depend on my sites design and I will never know this until I have designed it. Some for some pages I will use skyscraper ads and then for others I may use square or leaderboards. It depends on how each page is designed. I prefer to not work with the ads around my content rather than work my content around the ads, if you get what I mean.

[fitnfree]

I'm having good click-through's with the 300x250 size, but also still use the standard 468 x 60.

[Julia]

Thanks for the additional feedback - I guess we'll stick with the usual sizes for now. We can usually make custom-sized banners for those affiliates that request it anyway.