Linda,
I think I might be able to add some thoughts on it. I'm a regular Amazon buyer, I'm purchasing 2-3 books each couple of months. Let me describe my buying process giving a real example (no affiliate links, don't worry) - it might help.
So basically I have a list of blogs, forums or sites that I read more or less every day - from people I consider influential or mentoring. So, about 3 months ago, I've read on Dane Carlson's Business Opportunities weblog about "Founders at Work" - a book that has a great exposure on the Web. Followed by looking in the Amazon store to find out the price, reviews, pick a look inside.
After this step, I've started looking for reviews on G - several bloggers had interesting insights, with affiliate links. After reading some reviews, I have bookmarked the most interesting review for later.
In 2-3 weeks time, I've decided I should buy some books from Amazon, searched the bookmark, (and very important, read again the review) followed the buy link and made the purchase.
So actually, I bought the book from the most interesting review site.
Now, Linda, I read your blog/forum every day, so definitively your aStore might be the starting point. But I will purchase probably from the most interesting review site. I'm not sure if Amazon keeps the first cookie to refer sales, or the last followed link, but no matter how you put it, the last site has the biggest chance to get the commission.
What do you think?
__________________
Cristian Dorobantescu
Affiliate Network Coordinator / Avangate BV
Start selling software on your site and get paid for it!
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